Mobile Marketing is a relatively new advertising concept that uses mobile device technology to send advertising messages directly to the consumer.  It is said that over 90% of text messages sent are read making mobile marketing the most effective advertising method to get your product seen by the most consumer so, you get more leads and make more sales.

It is not unusual for advertisers to have a list of mobile number of their customers and their potential customers.  By sending a text message to those mobile devices such as cell phones, iPads and others you are essentially advertising to the consumer right into their pockets.